MONOPOLY IS ONLY A GAME

Napa Plays for Keeps

By Alan Goldfarb

Oct. 24, 2022

      • Visceral thoughts about the new Monopoly, Napa Valley edition:

        • Perfect: For good or not, Napa Valley holds the monopoly on American wine.
        • Does the Napa Valley Wine Train take the place of the Reading and Pennsylvania lines?
        • Paul Pelosi sure could’ve used the Get Out of Jail Free card
        • What’s the cheapest property on the new Monopoly board? Which streets supplant Baltic and Mediterranean? The American Canyon corridor at rush hour?

 

GOTTA HAVE THE FUNK

By Alan Goldfarb

Oct. 9, 2022

We want the funk. We need the funk. We gotta have the funk. Parliament Funkadelic knew all about the funk, and so did Ben Harper when he gave us everybody’s got ‘em, the funk that is. So, what’s the problem funky natural wine people? You don’t like funky? Be careful what you wish for. When you began hyping hands-off wine, you shoulda known there was gonna be funk. And to me, that’s a good thing.

Consider: kimchee, cabbage rolls, Gorgonzola,  fermented black beans, fermented anything, then throw in some garlic full sour pickles and durian and then some Dylan vocals, and Dirty Al Hrabosky and whatta ya got?

 

2 DISPARATE, CONTROVERSIAL CHARACTERS’ IMPACT ON WINE

My Journalistic Reportage with Franzia & Starr

By Alan Goldfarb

Sept. 17, 2022

The Modesto bar and restaurant where Fred Franzia hung out I was told, was crowded with drinkers and diners. Franzia was not among them on this early night. Another source told me where he lived. So, I “staked out” the house in the countryside – binoculars trained on the ranch-style building. But after about an hour, Franzia was nowhere in sight. And on the day in 2005 the Franzia “Truth in Labeling” case had been heard at the California Supreme Court, which he lost, I spotted Fred getting into an elevator. I got in after him. It was Fred & Me. No one else. Hey Fred, what did you think of today’s hearing? I don’t remember if he said anything, but I think he said nothing. He refused to talk to me.

Those are my memories of the notorious Fred Franzia, who died last week.

 

NEXT, THEY’LL COME FOR THE NEWSPAPERS

A Fearful Screed on the Great Journalism Die Off

By Alan Goldfarb

Sept. 13, 2022

First, they came for the news racks on the street, most filled with penny-shoppers and porn papers. Most of us ignore them. But they’re first amendment documents. They clutter sidewalks, most with broken glass and oozing with city detritus. Next, they’ll come for the daily newspaper racks. And then, they’ll come for the newspapers.

You can’t blame me for sounding the alarm about what is The Great Newspaper Die Off and soon We’re All Gonna Not Know What the Hell is Going On, for Real. And so, I’m a newspaper alarmist on several levels.

 

MYTHS OF THE SPECTATOR

From a PR Perspective

By Alan Goldfarb

Sept. 6, 2022

Thank goodness this doesn’t happen very much any longer, but it used to be the first question every prospective PR client would ask was, “Can you get me in the Spectator?”. Yeah, sure, why not?

Perhaps it doesn’t happen as often any longer because maybe The Wine Spectator’s influence is waning as the world’s wine demographic trends younger. But the “S” word question lingers, followed by me saying, “It’s not going to be easy, but of course, I’ll try.” Followed by them saying, “I hear ya gotta pay to get in there.”

That is an absolute myth, bubbemeises and horsepucky as Colonel Potter used to say (look it up). I know for a fact that one can pay through the nose to the good folks at the Spectator – and it unequivocally will get you bupkes.