Bring Your Winery More National Recognition

Public Relations Means ROI

We'll get you valuable - third-party - media relations connections with
some of the nation's most relevant writers and podcasters, which in turn will lead to added ROI.

After 35 years as a wine journalist, Alan Goldfarb now writes stories for wineries
through his media relations (PR) consultancy as a liaison between your brand
and his many contacts with the nation's media.

Craft Your Story

We all have our story to tell. Alan Goldfarb -- with his journalist's hat on -- will write the story unique to you and your winery; and one that will set you apart from the ever increasing wine arena.

Connect with the Media

Alan Goldfarb, through his 35-year writing career and 15 years of experience as a winery publicist, has accrued a media database, which enumerates his colleagues, friends, and acquaintances, to establish a bond and respect that will work for you as he endeavors to bring you media attention.

Publicize Your Passion

Every vintner has a "passion" for wine. Alan Goldfarb wants you to "prove" it to the media by showing them why -- in authentic and compelling ways.

Deliver Interviews and Tastings

AMWS will connect you directly to those media outlets that count. In turn, these engagements will result in sustainable recognition of your winery, and will elevate your wines to the forefront in the consumer space.

Tell Your Wine's Unique Story


It’s all about your story – if you want to attract media attention to your brand. It must be a real story, one told with authentic passion, uniqueness, and it has got to be compelling. With my journalist’s hat on, I will coax that story from you and fashion it in a such a way that my media colleagues will want to know more about you, your winery, your wines, and your story.

Media We've Worked With

  • Eric Asimov, New York Times
  • Katie Kelly Bell, Forbes
  • Dan Berger, Napa Register
  • Virginie Boone, Wine Enthusiast
  • James Brock, Paper City
  • Jonathan Cristaldi, Decanter
  • Lisa Denning, Grape Collective
  • Ray Fister, Between the Vines Podcast
  • Michael Franz, Wine Review Online
  • Brian Freedman, Food & Wine Magazine
  • Andy Harris, SoCal Restaurant Show, KLAA Radio
  • Tom Hyland, Forbes
  • Ray Isle, Food & Wine
  • Fredric Koeppel, Bigger Than Your Head
  • Jess Lander, San Francisco Chronicle
  • Tom Marquardt, Baltimore Sun
  • Alder Yarrow, Vinography
  • Elin McCoy, Bloomberg
  • Dave McIntyre, Washington Post
  • Esther Mobley, San Francisco Chronicle
  • Deborah Parker Wong, SOMM Journal
  • Sasha Paulsen, Napa Register
  • Stephen Rae, BE Local Podcast
  • Joe Roberts, 1 Wine Dude
  • Dale Robertson, Houston Chronicle
  • Sara Schneider, Robb Report
  • Randy Smith, The Wine Write
  • Joel Stein, Substack
  • Lettie Teague, Wall Street Journal
  • Lisa Adams Walter, Wine Women Radio
  • Kim Westerman, Forbes
  • MaryAnn Worobiec, Wine Spectator
  • Jessica Yadegaran, Bay Area News Group

Audio File

A (Short) Message From Alan Goldfarb
Produced by Tania Ketenjian, Sound Made Public